What is Sky known for? Subscription fees, Sky+ recording and fast-forwarding of live TV, Sky News and Sky Sports and putting shows into categories rather than channels. Sky was formed in 1989 and is the largest pay-TV broadcaster in the UK with over 10 million subscribers.
Your basic Sky package - TV, broadband and calls would be £20 a month. Sky invest £2 billion into their shows made off their fees and the channels provide a variety of movies, news, entertainment, arts and sports coverage.
Sky has a phrase that says "We believe in better". This is used to reinforce the Sky brand through marketing and say "we entertain, excite and inspire customers with a great choice of high-quality television in HD". Its a lot to promise but Sky clearly do well with their subscribers number being so high. Sky needs to keep this reputation as all of its funds are off its subscription fee's so it has to stay fairly ahead of the game and keep its promises to keep its subscribers.
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